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14 Website Usability Guidelines That Keep them Coming Back for More By Stoney deGeyter Published Today Search Engine Optimization Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced when the

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