Do contextual or keyword ads adversely impact credibility? Category: Blogs and RSS Feeds , Pay Per Click (PPC) , Search Engine Optimization Dave, I have a client who is considering using Kontera to insert keyword ad links. Our recommendation to them was to create internal linking, not keyword ads in the text. I remember you discussing removing the keyword ads. Was there a reason for this in regards to SERPs, or was that purely due to expert credibility?
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