To many people, Search Engine optimization, also known as SEO, seems like voodoo. In reality, Google does an excellent job of telling us what they consider to be a good website that deserves high rankings. While putting all of the pieces together in the optimum way is both a complex science and an instinctual art, if you get the basics right, you’re well on your way to creating a relevant source of information that Google will reward. Matt Cutts, Google’s well-known anti-spam czar, recently
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