Harness The Power of Neighborhood Knowledge

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Brian Boero of 1000WattConsulting recently published a post entitled Online real estate’s final frontier: The neighborhood. As the words in the comment box kept flowing I realized perhaps the comment was better suited to a full post. I recommend reading his post before completing this one, it’s dead on. I have addressed on many occasions the need for brokers and agents to embrace the fact that their roles as advertisers and marketers now include that of producers and publishers. There are no re

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