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How best to use Links Author: Clare Lawrence How best to use Links By Clare Lawrence 21st August 2003 Introduction Google is the world's leading search engine and it measures link popularity as a key component of its ranking algorithm, using what is calls PageRank. Read the following quote from Google's advice to webmasters: www.google.com/technology/index.html PageRank Explained PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator

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