How Much Testing Is Too Much?

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I was reading Search Engine Land yesterday (as I’m known to do) and came across Jon Miller’s article how about much landing page testing is too much. Jon offers up a highly fancy-looking equation that you can use to determine when you’re done testing your landing page. It made me giggle. A landing page test calculator? Really? There are three very easy ways to know if you’ve done enough testing and none of them include a calculator: You’ve reached the burn rate where the test findings will bree

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