Invest First In Conversions, Then In Driving Traffic

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Much time and energy has been devoted to improving PPC campaigns and SEO programs for B2B websites. The basic premise of advertising and optimization is to improve visibility and response. i.e. get that click! But, I’ve noticed recently that many marketers are focusing their initial marketing efforts not on getting more clicks… but rather, on improving what happens after the click. Now, to be fair, improving landing pages to maximize conversion is nothing new. But, what I find interesting

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