It’s a Toilet not a “Biological Waste Aquatic Removal System”

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by Jennifer Laycock Ben McConnell has a short little post over at Church of the Customer this week that serves as a perfect example of why keyword research is so essential. McConnell is talking about companies that rely too heavily on jargon in their marketing materials. In the world of search engine optimization, we call that “PR speak.” McConnell’s post was sparked by Facebook’s description of itself on their home page. From McConnell’s perspective, this is a perfect example of a compa

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