Here is an apology from the famous Seth Godin for sending an email to people without permission. If it’s good enough for him it’s good for us. Opt-in and full permission is becoming key in the world of B2B Internet Marketing. It’s not enough any more to just “get an email address” and send people anything we want, especially with penalties regarding CAN-SPAM compliance and the risk of being blacklisted by major ISPs as a “spammer” even when your intentions were pure. If either of our compan
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