Landing Pages & Land Mines

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Measuring Landing Page Effectiveness via Google Analytics The importance of landing pages and their roles in SEO & conversion rates is well documented. It is now common practice to design landing pages based on the source & medium of the referral. Clearly then, it is equally important to find a way to measure the effectiveness of individual landing pages. Simply knowing that they are important and that they have been built does not mean the job is finished. As with everything involving SEO,

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