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Our live blogging continues with, “What Google Knows About Spam,” from the Web 2.0 Expo. Spammers have been gaming Google search results for ever. They will take misspelled words and put all of the variations of something popular, like “tax deferred,” so they can climb higher in search rankings. Matt Cutts of Google spends a lot of his time dealing with this. One of the ways that Google deals with this is build “reputation or trust” into its system. It tries to frustrate spammers by costing t

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