Marketing Lessons From American Gangster

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Sometimes you come across lessons or tips in the least likely places.  For instance, check out this scene (here is the video clip) from the 2007 film American Gangster: Frank Lucas: What is that you got on? Huey Lucas: What? This? Frank Lucas: Yeah, that. Huey Lucas: This is a very, very, very nice suit. Frank Lucas: That’s a very, very, very nice suit, huh? Huey Lucas: Yeah. Frank Lucas: That’s a clown suit. That’s a costume, with a big sign on it that says “Arrest me”. You understand?

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