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By Roy H. Williams (go to MondayMorningMemo.com to listen to this memo.) I’ve never seen a business fail due to reaching the wrong people. But if you listen to advertising sales reps, “reaching the right people” will solve all your problems. And guess who has exactly the right people for you? The conversation usually goes something like this: the sales rep says, “Tell me, who is your customer?” “Blah, blah, blah.” “Really? That’s exactly who we reach! What a fit! It’s like a hand in g

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