Search Illustrated: Business To Consumer Credibility Through Optimization Of Content (Search Engine Land)

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Search marketing campaigns for business-to-consumer websites need to address the issues of trust in the brand name as well as confidence in making a purchase. Third party validation and “wisdom of the crowds” mentality rule the day. This week’s infographic illustrates various pieces of content that can be created and optimized in order to build B2C credibility: Click to continue …

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